Monday, October 30, 2006

Thesis: AAPL

Apple Computer currently trades around $80 a share. Unlike other computer hardware companies, its completely immune to Microsoft's problems with Vista. Apple's products are dead sexy, clearly best of breed in MP3 players and laptops, both which should sell great this Christmas. Apple cleanly transitioned to Intel based CPU's, helping to keep high margins and continue to improve processor performance. As a brand, Apple ranks up with Harley Davidson - Apple fans are not quite ready to get a tattoo, but Apple is synonymous with hip. Apple blew away its numbers last quarter, and exposure to the options backdating scandal has seemed to blow over. Apple has plans to offer a set-top box in early 2007. Everything points to massive profits and growth, I'm very bullish on this stock, mid to long term.

Price Target: $90 by January 2007.

Possable Issues: Poor holiday sales, rise in gas prices, further bad news from options scandal.

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